Someone better sound the alarm because when Detroit’s Black Milk drops his 2007 debut Popular Demand, the industry is going to be lost like a fish in milk. The effort is a double disc jam, underlining the multi-talents of Curtis Cross and, staying true to Motown’s roots, presents the Sound of The City. Being featured on albums from Detroit’s Slum Village, including Detroit Deli and Dirty District 2, Black Milk has moved his way up in the game. After the recent break-up of production duo BR Gunna, Black Milk is ready to show and prove on his own.

Combining flavorful lyrics, fantastic musicianship and the tweaking of otherwise common soul samples is what elevates this album past previous favorites. The alarm is heard, but it is not just the slums of Detroit’s responding, as Milk’s music reaches fans worldwide. Black is omnipresent, tapping into mixtapes, college radio, plus the blossoming Internet market, with snippets to prime his release.

Having already introduced the world to artists such as Eminem, and Royce Da 5’9, Detroit brings yet another heavy hitter into the world of hip-hop. Note to A & R’s playing electric guitars: if you passed up on him, don’t cry over spilt Black Milk.