The collaboration between Strada Customs and YOTEL was formed to reflect the growing ’fixed gear’ cycling culture in Manhattan and surrounding boroughs. Curated by Stink Grenade Studios, Strada Customs partnered with YOTEL to build 6 co-branded bikes. Each bike features a customized seat made with suede fabric and contrast-colored stitching in a quilted pattern, that complements YOTEL’s iconic brand colored bikes in purple and green. Offering a fleet of bikes as a free amenity to hotel guests this summer.
Erik R. Adler
Editorial Director
Erik Adler is the Editorial Director for GroundWave Media Group. He's what you might call 'Man Pretty'
Latest posts by Erik R. Adler (see all)
- Penfield ‘Kasson’ Mountain Parka - December 9, 2014
- Penfield ‘Outback’ Down Vest - December 9, 2014
- Video: “Limitless” Time-Lapse Graffiti by Sofles - December 9, 2014
