Nike is going all in to promote the world’s inaugural World Basketball Festival in New York by completely transforming Niketown New York into a basketball haven. They turned the store into a faux arena with nets, locker rooms, jerseys, and other things you might see if you were on a tour of a basketball arena. Even floating larger-than-life figures of Kevin Durant, Yi Jianlian, Anderson Varejao, and Jose Barea suspended in a clash-of-the-titans type installation.
NikeTown New York
6 East 57th Street
New York, NY 10022
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