Velour‘s new fall / winter 2010 collection advances the Swedish brand’s established interest in classic, preppy styles with unmistakable dashes of originality and vintage inspiration. Harkening to his beginnings as a proprietor of a boutique built around his grandmother’s vintage clothing collection, Velour frontman Per Andersson redesigns classic looks with a special contemporary flair and attention to personal style. In doing so, he has created a trendy, highly wearable line full of jackets, button-down shirts, fitted pants and casual footwear. This season, Velour truly backs their slogan and makes style effortless.