As part of the Nike (RED) initiative, participants in all cities that currently host a Nike Stadium were invited to Lace Up and Save Lives by participating in a competition free relay-race to raise awareness about HIV and AIDS in Africa. Runners in New York City, Paris, London, Milan, and Berlin ran for over 120 hours, celebrating the human spirit and its ability to band together in times of great need.
FM–2010–56044 · NEWS
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