Boutique Tenue de Nîmes is launching a hand-crafted private label, producing limited quantities of garments made from “the best materials that our suppliers can get their hands on.” It has started with a staple, by commissioning a Polish family with 40 years of experience to create a small collection of men’s shirts with extremely subtle branding.

The Tenue de Nîmes private label will be sold exclusively at the Tenue de Nîmes store for €79,90 here.