New Old Spice Man: Old Spice “Danger Zone”

Following one of the most successful viral campaigns of all time, Old Spice have cast a brand new smooth, suave and sophisticated hero to promote their “Danger Zone” line. The concept is that Danger Zone Man can be in any number of dangerous situations, without breaking a sweat (that you can smell). It’s pretty funny, and even more ridiculous, which I personally didn’t think was possible.