Shanghai Tang Holiday 2009 Catalogue

Shanghai Tang Holiday 2009 Catalogue 1

Chinese lifestyle brand Shanghai Tang has released its holiday 2009 catalogue. Though Christmas is almost over, the People’s Republic of China gives workers three days off for the regular New Year, as well as two weeks off for the Chinese New Year, stretching the winter holiday season out to February. Shanghai Tang has employed New York-based Chandelier Creative to create this jubliant catalog to encourage spending by China’s growing middle class, and raise its brand profile during this period. Photographed by Kanji Ishii, the color and vibrancy of these photographs creates an undeniable sense of happiness and joy.

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