Reigning Champ is the brainchild of the CYC design corporation and their head designer Craig Atkinson. CYC has made a name for themselves by managing the fleece production for brands like Supreme, Alife, and Wings & Horns. Now that they have the unofficial title of top fleece producers under their belts, they seem to want a shot at conquering the general apparel market. The Reigning Champ fall/winter 2008 collection includes various collar zip ups and long sleeved tees. Another refreshing part of the line is the abundance of crewneck sweaters. More and more brands seem to be sticking primarily to loud graphic hoodies, but Reigning Champ appears to be bringing back the understated pullover. Haven has most of the collection displayed online.