The new Ray-Ban print ads aren’t just pretty pictures – they’re also part of the Rare Finds by Ray-Ban campaign. Find your own copy of the print ads, then open up the Ray-Ban Rare Finds website. The site will open up your web cam, and once it does – hold up one of the Rare Finds print ads. The camera will recognize it, scan it, and provide you with exclusive concert footage, interviews, and the opportunities for various prizes including a trip for two to NYC’s CMJ Music Marathon in October, and a custom Ray-Ban Gibson guitar.