Raleigh Denim produces premium denim – which is nothing new – but in this video, we get to see just why this small denim startup is so special. Using only premium materials sourced from within 200 miles of Raleigh, North Carolina, founders Sarah and Victor Lytvinenko handcraft their own special brand of modern vintage styled denim. In just one short year, Raleigh Denim has gone from a small start-up to being carried in some of the world’s biggest department stores. An interesting look at the inside track of the premium denim world, and how one small company has grown despite the credit crunch.
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