The Puma Hard Chorus

In height of the World Cup fever, Puma has decided to cash-in on it and make a great advertisement using English football hooligans. The whole idea of the advertisement was that hooligans really are peaceful people, coming together for the greater good of one idea, which is soccer. It adds humour value when you take into the hooligan stereotype and see them singing softly to Savage Garden’s – Truly, Madly, Deeply. A nice advertisement nonetheless, plus they don’t omit the fact that drinking is a part of the game for soccer fans.


  1. Could you PLEASE! change the ”soccer” in to football, thats just not right and believe me, those hools wouldn’t like it either. And puma just killed it :)

  2. Are you kidding me?! This video was published around valentine’s day. The whole point of this video is about the valentine’s day and what to do when a match falls on a valentine’s day if you are a football fan.

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