Nike’s New “Be Transformed” Ad Campaign

Nike will be treating its Asian Pacific markets to a new ad campaign called “Be Transformed” beginning today. Featured athletes in the advertising push include BMX New Zealand’s Sarah Walker, Malaysian kickboxer Hannah Lo, and Filipino ultimate Frisbee champ Mel Lozano. Front and centre of the campaign is the Nike Zoom Sister One+ sneaker designed to be lightweight for maximum agility in training.

Maria Cootauco

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