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A Record of Streetwear & Urban Art — 2006–2014

FM–2006–01105 · NEWS

Nike SB Commercial by Jake Davis

Nike SB Commercial by Jake Davis

Nike Commercial

So what happens to the dedicated skater who plies his trade all by his lonesome? Those hours of flipping the same trick to get perfection don’t happen in the fisheye lens. They happen in solitude. Nike has a new commercial out that ironically chronicles these moments. Directed by Jake Davis, with cinematography by Jim Larer. This one is a sombre crowd pleaser.

Info.Image: Hypebeast

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