Nike Athletics West 77 Running Club: 77 Looks


To pay homage to the original Athletics West Running Club, formed in 1977, Nike took to the streets of New York, London, and Tokyo to capture trend setting street style. Capturing the influence of athletic wear in urban culture and modern style, these photos – there are 77, in reference to the clubs founding year – show that even as it stays on the cusp of current trends, athletic wear does so because it speaks to a certain classic heritage.

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