With the popularity of specialized Levis products skyrocketing in overseas markets (specifically in Japan), due to notable collaborations with brands like Fragment, Fenom and Kazuki, it is no surprise that the next big thing would be a flagship store somewhere in Shibuya, Tokyo. With the opening comes a few neat new 501 designs titled the ILLUMINATION, the REFLECTION SHOW, and the MEMORY, all of which are faded, and use print or Swarovski Crystal, the latter big in Japanese street wear right now.

Source: Hypebeast