Look out for the Lacoste Book by Assouline, which celebrates the heritage of the iconic French label. Named after French tennis champion, René Lacoste, the Lacoste brand has long been known for its comfortable and functionally chic aesthetic, and this book presents a full range of words and concepts synonymous with the storied brand: Heritage. Well-being. Cotton. Quality. Air. Lightness. Joie de vivre. Iconic. In short, it is an encyclopedia of casually elegant style. Available in a series of solid colorways — each with the iconic alligator logo on the cover — the Lacoste book will be released through Assouline later this month.
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