Nike‘s Jordan Brand was kind enough to send a hard copy of its fall 2010 lookbook over. One of the most well put together packages we’ve seen all season, the lookbook shows Jordan Brand stepping up its game with some great new streetwear.
The fall 2010 collection is inspired by the drive to be authentic, and the pieces show a marked progression towards wearable everyday casual gear, while keeping its roots as a performance-based basketball line. With that in mind, we see an assortment of casual wear and functional, comfortable ball gear. Highlights for us include the brown and yellow puffer vest, bright neon Jordan t-shirt, and Jumpman 23 varsity jacket.
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