Aes­thetic Inspi­ra­tion Archive of Inva­sion­ism pre­sented by David Gensler for the 2011 Relaunch of SVSV.

As we travel and explore the world and life, often as we (Design­ers and Artists) attempt to affect, we are affected. As we attempt to change, we are changed, as we attempt to invade, we are invaded.

INVASIONISM is a the­ory of the dual effect the act of cre­ation has on both the audi­ence and the cre­ator. The act of artis­tic cre­ation acutely impacts an audi­ence, both intended and sec­ondary, often chal­leng­ing con­ven­tions and rewrit­ing social mores and memes (or some­times val­i­dat­ing them).

Sim­ply put, as artis­tic cre­ation impacts the world, the world’s reac­tion to it, equally impacts the artists/​designer. Ulti­mately, Inva­sion­ism is an exchange of energy that know­ingly and unknow­ingly “INVADES” both cre­ator and audi­ence alike.

This effect hap­pens most often in real world expe­ri­ences, more so than the dig­i­tal realm. As an exam­ple, a Designer look­ing to find inspi­ra­tion from a for­eign cul­ture is often more affected by the observed cul­ture than the cul­ture is by the designer. Rarely does the designer or artists have the con­trol they believe they command.

“As I attempt to change or influ­ence the world through my designs and ideas, ulti­mately the world truly changes me.” – David Gensler, Founder of THE KEYSTONE DESIGN UNION & SVSV.

Erik R. Adler

Erik R. Adler

Editorial Director
Erik Adler is the Editorial Director for GroundWave Media Group. He's what you might call 'Man Pretty'
Erik R. Adler
Erik R. Adler

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