Make Ink is a collective based in London, UK and its latest ‘Project Origins’ campaign is drawing a lot of attention. The concept is geared towards testing the subversion of branding through art in an online environment. To do so, Make Ink has created an amazing series of images that highlights the heritage and history of adidas by incorporating the three stripe brand identity into a prehistoric dinosaur theme. Nick Hussey – Director of Make Ink explains, “The campaign instills, and plays on the heritage of the brand whilst adding an interesting angle. This is sure to attract attention from existing market segments as well as attracting a new, more visually aware, creative audience.”