Ideall Clothing has released this beautiful ‘Wealth’ lookbook to promote its spring / summer 2010 collection. Featuring dark, sinister imagery interspersed with explanations for the origins of each design, it’s an artful, highly stylized look at the offerings from this Canadian streetwear label. Check out the entire lookbook here.
I really like the black and white imagery. It gives it a very edgey urban feel.