Italian clothing label, Hamaki-Ho once again called upon Love Studio to create the campaign and video for its SS10 collection. The garment selection sways toward a smart-casual look with a great mix of prep and street aesthetics that, when combined, makes for a classic collection of stylish menswear. Straight-forward silhouettes and elegantly tailored garments are the order of the day for Hamaki-Ho – a refreshing change from the more pretentious and outlandish collections that have been showcased for the upcoming SS10.
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