
Iconic L.A. street-wear label Freshjive has just released their collection of T’s for the Fall 2010 season, and overall, the choice of graphic and imagery is somewhat of a departure for the storied brand. Taking a step back from the more humanistic graphic design of years past, Freshjive has opted to go more of a pop-art direction, incorporating a great deal of photography and found images into what one might call ‘graphic co-option’. We’ll be keeping a close eye on what Rick Klotz does in future collection, but for now, look for this line to hit stores soon.










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