Freitag has made a name for themselves across Europe (though the trend has spread over the pond) by making versatile, purposeful bags out of truck tarpaulin. The brand is now branching out and making these super-cool tote bags from museum and gallery banners. The bags will be available at the Freitag online shop at different points throughout August featuring banners from the Tate Modern (London), the Mori Art Museum (Tokyo), the Palazzo Grassi (Venice), and the MoCA (Los Angeles).
interesting idea! but they worked a lot on the marketing part to be able to sell this bags