Tonight is Fashion’s Night Out, the worldwide event meant to raise public awareness about the fashion industry, and BAPE, Kid Cudi, Billionaire Boys’ Club | Ice Cream, and Pharrell are definitely doing their part. Both streetwear brands will be holding special events in their respective New York City stores. On West Broadway, the BBC/Ice Cream flagship store will be releasing the new ‘Heart and Mind’ New Era cap. Pharrell Williams will be working the register and hanging out with fans all evening. Not to be outdone, the BAPE store on Greene Street will be launching an exclusive Baby Milo x Kid Cudi t-shirt, and hosting a G.O.O.D. Music listening party with Kid Cudi. Both events kick off on September 10th, 2009.
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