adidas Originals and Electronic Arts are collaborating with a new shoe to commemorate the new Need for Speed, ‘The Run’. A collaborative effort featuring the iconic Adidas sneaker with limited edition game apparel only available at Adidas Originals in the United States.
Promotions will be held in Chicago, October 12th. Leading up to this on October 10th will be the release of limited edition Top X sneakers. The first ten purchased will recieve a ticket to an exclusive event, hosted by DJ Neil Armstrong and kids.
On October 27th, San Francisco will also release the limited shoes and the first twenty purchases will gain access to another exclusive event, headlined by DJ Mick Boogie.
The final promotion in New York on November 15th will celebrate the game’s official launch.