New Balance Experience Store Opens In Shanghai

New Balance has announced the opening of its first Experience Store on Shanghai’s Huai Hai Road, making it the second Experience Store in China after the Qianmen Avenue, Beijing location. Covering over 200m2 the new store is located on the first floor of the Novel Building, Shanghai and is decorated in a manner that captures the legacy and essence of New Balance – both classic and modern. With 104 years of experience in the shoe business, the American company is set to engage its growing consumer base on their home turf with 10 more Experience Store’s scheduled for China alone.

Nick Hanekom

Nick Hanekom

Nick Hanekom

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