“Heart over head. Inclusion over ego. United by passion, we go all in.” Adidas collaborated with French electronic duo Justice to create its newest ad, directed by Romain Gavras (most recently remembered, among other things, for MIA’s infamous “Born Free” clip).
The Adidas commercial features Justice’s brand-new single, “Civilization”, which will be available from iTunes on April 4th. Featuring Katy Perry, among others, the feel is “revolutionary” which, given the current mood, makes this either the smartest or the luckiest brand campaign around right now.