Video: Detroit Rubber Episode 1: Prince Fielder’s $10K Jordans

Rick Williams and Roland “Ro” Coit are the pre-eminent sneaker heads in Detroit and owners of the premier sneaker shop in the area, Burn Rubber. Since they took over the store in 2007, Rick and Ro face challenges every day as they grow Burn Rubber into a worldwide lifestyle brand. In this inaugural episode, Rick and Ro are approached by Detroit Tigers big bat Prince Fielder to find an ultra-rare pair of Jordan E4’s.