Jeremy Wilder aka Sid – NSB.org

Format: Our last interview focused a lot on blogging and sneaker media. Let’s get a bit more personal this time. Please introduce yourself and discuss your history before starting NSB.
Jeremy: I go by Sid on the site, I am the guy who made NSB back in 2005. Winding the clocks back before NSB I was a $6.50 an hour employee working behind the skate-counter at a small retail surf/skate chain that carried SBs.

“I still work on various projects for clients; the only thing the site has helped with is credibility of stuff I’ve done to some degree. I can probably manage a Taco Bell now.”

Format: What was your inspiration to start NSB?
Jeremy: A couple of things — there was a organized forum for Xbox modding and a message board for the episode three leaks and I thought maybe somewhere in the mix that the SB scene could use something like this, there was a lot of excitement for SBs then and Niketalk was a pain to register on.

There also was this guy that would come into the skate shop, specifically remembering the Heineken drop that would drop $3000 to grab the whole size run. All of this math combined I imagined that if enough people, maybe 500 or so, got together it would be easier to go directly to them when you had heat to sell rather than deal with flakes and insane prices.

Format: How do you balance SB and non-SB related content?
Jeremy: We really try to post only about the Nike brand, SBs as much as possible but info becomes sparse we throw up other relevant stuff. I’m a big fan of custom sneakers; the good ones will spur up on the front page on occasion. The What the Dunk release was probably the pinnacle of the SB madness — I could be wrong though. As long as Nike keeps creating sneakers, we’ll have info to share.

Format: How do you balance your current job and the site?
Jeremy: It’s still a hobby more than anything so I wouldn’t say I ever transitioned. I still work on various projects for clients; the only thing the site has helped with is credibility of stuff I’ve done to some degree. I can probably manage a Taco Bell now.

Format: You mentioned in last year’s interview that your main draw has come from word of mouth. What other initiatives have you developed to generate traffic?
Jeremy: Not much, we still have yet to advertise the site — we got connected with Crave Online, which was cool. I visited a few of the sites on their network so it was kind of unique to garnish enough attention for them to affiliate with us.

“My father wore cheap shoes his whole life, the day I gave him some Dunks he said they were the most comfortable sneakers he has ever owned.”

Format: How do you keep from getting bored with sneakers?
Jeremy: Like anything else just limiting your intake. The last pair I waited outside for were the Puma First Round x No Mas the lottery. They had value; it was the last year I was going to be in Seattle and I got to check out the Sonics playing the Mavericks, before they left to Oklahoma.

Format: What does NSB have planned for the future?
Jeremy: Keeping in tune with the Nike brand, helping promote shows, events, and shops.

Format: What’s up with Sole Rhythm?
Jeremy: It’s done, and around 1000 people deep right now. It’s going to launch at the end of the month and then it becomes an invite only affair. We had a few things that needed to get tweaked and we needed to get some people to test it before we go public, you can register and check it out at http://beta.solerhythm.com.

I think I read on Niketalk someone said scamming people with sneakers is as easy as stealing a candy from a kid, while it’s sad; it’s also true. The goal of Sole Rhythm is to recreate the option to buy and sell to people for free, and as easy as possible. It will essentially be walking into a Dunkxchange but on the Internet, the site will keep people connected very well and informed to expose fakes and frauds.

Format: Why shoes?
Jeremy: The state of our economy right now: to save the kid whose parents can’t afford decent sneakers the embarrassment of having to rock fakes or generic sneakers. My father wore cheap shoes his whole life, the day I gave him some Dunks he said they were the most comfortable sneakers he has ever owned.

Linkage: http://www.nikeskateboarding.org

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