For lifelong friends Matt W. Moore and Kristofer Wilfert, creating innovative graphic designs is like storytelling. So when they decided to create a new T-shirt line, their goal was to reach an untapped market by crafting designs that would stir up the mind. They call their brand GlyphCue, which they define as â€˜a graphic meant to evoke thought and guide the viewer.â€™ This season they present their debut Spring / Summer 2009 Collection, which features a blue color palette and showcases an assortment of symbols and concepts that will warrant lengthened stares. With Kristofer controlling the business aspect, it leaves Matt, the man responsible for MWM Graphics, free to immerse in his creativity. We talked to Matt about the duoâ€™s latest project.
â€œWe are intrigued by the rich history of graphic languages, symbols, sacred geometry, outer space, and the way people process visual dialogs. As a designer, it is the most potent stuff. I love being able to experiment and add my ideas to these concepts.â€
Format: What inspired you to create the Glyph Cue brand?
Matt: We launched Glyph Cue for a number of reasons, most importantly; we wanted to create a line with a deep narrative and bold timeless graphics. Stuff we would rock. Graphics with meaning, a story, true thought pieces. The market is saturated, but there is always going to be opportunities for brands with a fresh approach. That is our goal. To create unique and cohesive collections that are relevant now, and relevant well into the future.
Format: Youâ€™ve had many successful projects over the years. Why did you feel now was the right time to start up Glyph Cue?
Matt: In the past five years I have worked with dozens of street-level brands on apparel designs. Iâ€™ve been fortunate to see the inner workings of the industry and contribute tons of designs to street-level fashion. These are my favorite projects to work on. With the momentum and knowledge we have now, it is the perfect time to go for it and drop a line. Some people balk at the idea of launching a new endeavor during an economic slump, but we believe that it is the perfect time. We can be agile, get our infrastructure dialed, and our stockist relationships established. Then when the pendulum swings back, we will be in a healthy position.
Format: You and Kristofer have known each other for a long time. With you being well experienced on the art and design side, and him having a business and sales acumen, were you guys just a natural partnership from the get-go?
Matt: Kris and I grew up together and weâ€™ve stayed close over the years. We are both immersed in street culture, and every time we hung out, we would rap about the new hot shit, and brainstorm on launching our own line. It is definitely a perfect business union, he is great with the business angle and moving units, and I am able to focus my energy towards the creative side of the business. We make a great team. It has been a long time coming.
Format: Why did you decide to name the brand Glyph Cue?
Matt: It literally took us years to decide on a brand name. We really wanted the name to mean something and represent what the designs would portray. Our mission is to create graphics that have a message. So each becomes a chapter of a visual poem, and each collection will explore new perspectives on the same themes. Quite literally, â€˜Glyphâ€™ means a symbol, and â€˜Cueâ€™ means to give direction. So, Glyph Cue translates to communicating through visuals.
Format: Hieroglyphics, Constellations, Esoteric Symbols, Yin-Yangâ€™s. How do you come up with your design concepts?
Matt: We are intrigued by the rich history of graphic languages, symbols, sacred geometry, outer space, and the way people process visual dialogs. As a designer, it is the most potent stuff. I love being able to experiment and add my ideas to these concepts. Like the Yin-Yang Remix tee. It is really tough to pull off a T-shirt graphic with such a strong, weighted icon. But through deconstructing and abstracting it, it can become something new and carries a different narrative.
Format: If you could give this debut collection a central theme, what would it be?
Matt: Our debut S/Sâ€™09 Collection theme is Chapter 1 of a big book. It is the beginning of a dialog that celebrates and examines the intersection of graphic syntaxes from past, present, and future.
â€œWe are making our moves strategically. Weâ€™re definitely in this for the long haul, so we are being picky about how we do our thing and where. Just trying to build with true heads and establish the right channels and clientele.â€
Format: Which T-shirt is your favorite from this collection, an why?
Matt: It is tough to pick favorites but if I had to pick my Top 3 it would be Mars MVP, Fulcrum Sway, and Space Station. For me, as the designer, these three were on my drawing board for the longest and they evolved a lot over time. I feel they do a great job of getting the message across, and they look dope too.
Format: Your S/Sâ€™09 collection has a blue color palette. Do you already have an idea of what the color palette will be for your Fall / Winter 2009 collection? Any chance youâ€™ll tell us what it is?
Matt: We have not decided yet, so youâ€™ll have to stay tuned. Weâ€™ll be doing some F/Wâ€™09 hoodies and sweatshirts and there are a lot of folks sweating us for green designs, so time will tell. We are firm on having a dedicated, super-limited color palette for each season; so donâ€™t expect any full-spectrum offerings from us in the future. Not only is this a unique approach in street level fashion, but it also makes each collection even more cohesive as a set.
Format: Do you personally have any other projects besides Glyph Cue in the works or coming soon?
Matt: Lots going on in the MWM Graphics world this year. Iâ€™ve been staying busy working on client projects, and have been working around the clock on all sorts of new art for gallery shows on the horizon. Lots of travel. Iâ€™ll be speaking at OFFF in Portugal in a couple weeks, and then to Brazil and Argentina for solo exhibitions this summer. I donâ€™t want to spoil any surprises, but this year will be my biggest year for product collaborations. Snowboards, surfboards, skateboards, hats, jackets, T-shirts, shoes, the list goes on. Iâ€™m really psyched for these things to drop; they will be fresh!
Format: What does the future hold for the Glyph Cue brand?
Matt: Grassroots growth and positive momentum. We are making our moves strategically. Weâ€™re definitely in this for the long haul, so we are being picky about how we do our thing and where. Just trying to build with true heads and establish the right channels and clientele.
Format: Is there anything else youâ€™d like our readers to know?
Matt: Stay tuned. We are just getting started. Thanks for all your support. Long live the independents. Carpe Diem!