Ed Hardy

One of the most widely recognized designers using the tattoo influence in fashion today, Christian Audigier’s innovation and style has led him to produce some of the hottest trends on the market. Constantly seeking new and exciting ventures, Audigier saw an overwhelming presence of tattoo culture on the streets of Los Angeles and immediately saw a place in the market for a line of clothing inspired by tattoo art. Audigier’s vision lead him directly to famed tattoo artist Don Ed Hardy, the man he refers to as the “Godfather of Tattoo”, and was granted the exclusive rights to work with his personal designs. Aside from the Ed Hardy brand, which he has single handedly tuned into a household name, Audigier also has his signature Christian Audigier collection, SMET, and Crystal Rock brands to add to his list of accomplishments.

“It has been such an adventure to be able to use such great artwork and create a culture of fashion that even the most respected brands in the industry have emulated.”

Format: Please introduce yourself to our readers.  
Christian Audigier: Hello, my name is Christian Audigier. I am the famed fashion designer of Ed Hardy, Christian Audigier, SMET and Crystal Rock. I love my life and I love what I do.   

Format: You were born and raised in Avignon, France. Why did you decide to make the move to the United States?  
Christian Audigier: Ever since I was a little boy, I wanted to come to America and be a fashion designer. I love the Rock’n’Roll lifestyle.

Format: When did you realize your love of fashion?  

Christian Audigier: When I was a young boy, I was passionate about Rock’n’Roll music and style, especially the Rolling Stones. I was probably about 13 years old when I realized that fashion and being a rock star were in my future.
 
Format: It has been said that your sense of style is very distinctive. You have even been coined the “King of Jeans”. How would you describe your personal style and how does it influence your designs?
Christian Audigier: Well, just recently Michael Jackson coined me the “King of Fashion” at my 50th Birthday Party, so I think we should listen to the “King of Pop” on that one. I really do stay current on pop culture and all the innovative ways I can give people what they want in comfort and style.

“I met Don and immediately thought his designs were so unique and expressive. I instantly thought that if I put them on clothing that people would be able to relate to the clothing and find the individuality in it as well.”

 
Format: When you were working with Von Dutch, were you taken by surprise by the trucker hat phenomenon that you helped to create? Why do you think these hats became such a huge success?  
Christian Audigier: I knew when famous celebrities like Britney Spears came in and loved the hats that they would be a huge success. From there I just made sure that all the top celebrities had Von Dutch trucker hats. It became a movement and the trucker hat is still in high demand in both my Ed Hardy and Christian Audigier lines.
 
Format: How did you come up with the concept of combining tattoo art with fashion?  
Christian Audigier: I met Don and immediately thought his designs were so unique and expressive. I instantly thought that if I put them on clothing that people would be able to relate to the clothing and find the individuality in it as well.

Format: Tell us about your experience of collaborating with the “Godfather of Tattoo”, Don Ed Hardy.
Christian Audigier: It has been such an adventure to be able to use such great artwork and create a culture of fashion that even the most respected brands in the industry have emulated. Now it is a common practice to have a “Tattoo Collection”; Gucci, D&G, and Coach just to name a few have followed in the Ed Hardy footsteps.

Format: How many tattoos do you have and have you ever been tattooed by Hardy himself? Christian Audigier: I can’t give you all my secrets, but let’s just say I have a lucky number of tattoos. My most precious is my daughters name on my back.
 
Format: You created the brand Crystal Rock with your daughter. How has it been working with her and seeing her follow in your footsteps?  
Christian Audigier: My daughter is amazing.  I have always been inspired by her. Crystal has such a bright future. She is a great student and spends so much time with the family. The fact that a 16 year old has time to design a clothing line on top of it all makes me so proud.

“It is such an honor that the top entertainers in the industry appreciate my designs enough to wear them all the time. It really confirms that all of my efforts to create fashion for all people are being accomplished.”

 
Format: Artists like Katy Perry, P. Diddy, Nas, and Kanye West have been seen wearing your designs. How does it feel to be recognized by these types of individuals?
Christian Audigier: It is such an honor that the top entertainers in the industry appreciate my designs enough to wear them all the time. It really confirms that all of my efforts to create fashion for all types of people are being accomplished.
 
Format: You have accomplished so much already. What’s next for you?
Christian Audigier: This is only the beginning. My fashion is always evolving and so am I as a designer. I feel that I have touched so many with my brands and only want to continue creating new styles that make people want to always be a part of the “Ed Hardy and Christian Audigier” lifestyle. I do have many interests also; interior decorating, building new businesses, traveling, and enjoying life allow me to broaden my horizons when it comes to the future. I can’t give away all my secrets, but just know that Christian Audigier will always be on the cutting edge of fashion and building great brands.
 
 

Shera Nezon

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16 comments

  1. Was it supposed to be tongue-in-cheek to include Mr. Audigier in this installment? It doesn’t take a genius to realize he’s added nothing to fashion let alone art or tattooing. He belongs in the same category as kooks like Micheal Ball who continue to make obnoxious clothing that’s only worn by people who either lack actual taste or are paid to wear the clothes. One only needs to go as far as LA or Vegas to see the types of trashy sun-baked narcissists who “connect” with this junk.

  2. I’ve been following your mag for quite some years, but didn’t expect ed hardy here. Honestly – he doesn’t fit and their stuff is from different world. Technically I don’t believe there’s any other “art” but art of marketting in the ed hardy success story.

    ciao

    f

  3. His designs suck ass but you can’t hate him for being a marketing maverick. Let’s face it. Would you rather own a “cool” brand making thousands….or a “shit” brand making a cool few hundred million?

  4. Ed Hardy, if you do your research, was a real artist. Christian Audigier, if you do your research, is a fkn douche bag that whores out whatever he can get his hands on. But hey, I guess if you can make money off of others work and creativity and you can live with yourself. Then good for you!

  5. I like Ed Hardy a lot. It looks great and the shirts, caps and so on really fell good. But I can’t stand the sellout Audigier is doing right now with his brand. It’s all about money. That sucks.

  6. i came across Ed Hardy “lighters” at 7-eleven. two dollars and forty cents…need i say more?

  7. Let’s face it. Would you rather own a “cool” brand making thousands….or a “shit” brand making a cool few hundred million?

  8. Ed Hardy sucks. There is no creativity with their designs. same old dragons and skulls and loud neon colors you see everywhere else. Their prices are too expensive for their cheap clothes. No quality at all. You’re just paying to walk around and be their billboard. Does’nt appeal to me.

  9. I’m so sick of Ed Hardy crap. Audigier is a total sell out. I’ve seen Ed Hardy shot glasses at Ross. I’ve seen Ed Hardy wine. This guy will sell his brand to every company that wants to license it. I never ‘got’ it anyway. I think it’s ugly and cheaply made and won’t this brand just fade into obscurity already?

  10. “Cool” brand making thousands all the way, at least the brand won’t end up in TJMaxx at 9.99 or fade into obscurity/distatefulness or soar (metaphorically) into the sky to be shot down with a rifle.

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