adidas Originals has recently launched a full-scale global campaign in celebration of the return of one of its iconic sneakers, the Stan Smith. The creative campaign which is set to incorporate print, in-store, digital, and outdoor components begins its launch with a documentary-style video that features Stan Smith himself and a league of international personalities coming from sports, film and television, and music.
The host of talents includes, Max Greenfield, Sky Ferreira Momo Wu, Derrick Rose, Will Arnett, DJ’s Kim Ann Foxman and Terranova, and designers Lucio Castro and Louis-Marie Castelbajac. Directed by Anton Esteban, the video features personal anecdotes of the talents revealing what the sneaker means to them. Expect more from this adidas Originals Stan Smith campaign this December through Spring 2014. Stick with us here at FormatMag for more updates.
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