The Roots for John Varvatos Fall/Winter 2011

Written & Produced by ‘The Yard’ and directed by Danny Clinch, here we have a just-released video for John Varvatos’ Fall/Winter 2011 collection featuring the legendary hip-hop outfit, The Roots. Needless to say, it’s one of the more engaging/interesting things we’ve seen lately, and an interesting collaboration to boot.

“On May 22nd, 2011, The Roots did an improv performance during the Fall campaign shoot for John Varvatos. The Performance was captured with one camera, in one take”