Billionaire Boys Club Season 12 Lookbook Video

Once upon a time, Pharrell William’s Billionaire Boys Club might have been derided as just another celebrity-backed clothing line. However, in the twelve seasons since its inception the brand has grown, developed, and shown that it’s a force to be reckoned with and is seriously ahead of the curve style-wise. Pharrell’s golden touch appears to work as well for his clothing line as it does for his music.

This season, Billionaire Boys Club presents its lookbook in a video directed by Neil Bedford and Ryan Hopkinson and styled by Mark McMahon. It’s a sleek and intriguing sartorial adventure presented in stylish black and white and over-layed with a good beat. Check out the video and stills below.


Daniel St. Germaine

Daniel St. Germaine

Daniel St. Germaine

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