Video: Rook Joe King Summer 2013 Inspiration

ROOK had a simple theme it wanted to explore with its Spring/Summer 2013 collection, and that was color. To this end, it chose to revisit and explore fundamental traditional media that made its unique style possible such as watercolors, colored pencils and photography while highlighting the enjoyable connection between art and fashion. Directed by Mike Michika, we get a brief glimpse at the on-paper behind-the-scenes work that goes into one of the patterns used for Spring/Summer 2013.