Burn Presents “We Ride: The Story Of Snowboarding”

Energy drink company burn presents a documentary on the history of snowboarding, titled “We Ride”. A surprising effort from a drink company, the film features interviews and archival footage with key players in snowboardings history: Todd Richards, Gigi Rüf, Terje Haakonsen, Jake Burton, Tom Sims, Stale Sandbech and Craig Kelly.