The Great Divide have put together a low key holiday lookbook this year showcasing some of their favourite brands on their online store. Labels include Silas, William Fox & Sons, Denim Demon, Won Hundred, Happy Socks, Pointer, LA panoplie, Libertine-Libertine and Percival. The concept of the shoot follows Jordan (a friend of The Great Divide) over the course of a few normal weekdays through his diet of greasy caffs and chicken shops, erstwhile highlighting many of the brands carried at the shop. The message behind the lookbook is meant to convey that the clothing is meant to be worn in a practical, functional manner. I say, mission accomplished.
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