Queens based rapper Consequence is a 10-year survivor of the rap game. Facing the harsh ups and downs of the industry, as vocalized in his feature on Kanye West’s hugely successful “Spaceship,†Kanye salvaged the humble rapper, signing him to G.O.O.D. music and releasing Don’t Quit Your Day Job.
After buzzing on the mixtape circuit, this release has a soulful and coherent vibe. Initially, fans may be disappointed that some cuts have already been released, namely “Grammy Family†and “The Good, the Bad, and the Ugly†with the Louis Vuitton Don. While these aren’t bad songs by any means, fans of G.O.O.D. music will easily recognize them. Thankfully, the rest of the album delivers ‘Quence’s best: subtle, introspective flows, laced with blue-color work ethic over jazzy beats. Mr. Cons to the Quence shines on tracks where he stays grounded, avoiding the typical rapper bravado. On “Job Song†Cons muses: “Put my pride to the side, go get a 9 to 5/ ‘cuz living cheque to cheque is the only way I survive.†Other songs that pop out on the album are “Feel this Way†and “Who Knew my Luck Would Change†where soulful crooning perfectly compliments Cons’ talents.
Despite the rehashed tracks, Don’t Quit Your Day Job is a rewarding listen.
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