London’s Second Son presents its spring / summer 2010 collection of Pocket t-shirts and classic Oxford shirts. Starting with the t-shirts, Second Son has opted for an updated, and slightly more fitted cut on these pieces. Branding is toned down and the addition of a subtle floral print and a bright check pocket adds pizazz to the two t-shirt options. Next up is the Oxford, which has been updated with the familiar purple cuff and top buttons and two-tone detailing on the cuff plackets, shoulder yoke and hem trim. Featuring a cleaner silhouette, the Oxford is central in Second Son’s smarter, more sophisticated aesthetic. Spring / summer 2010 will be available starting April ’10 and will also include a chino and slimmer cut selvedge denim options – sounds good, eh!
Nick Hanekom
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