The spirit of SeiBei Nakagawa may be stomping his Getas in disbelief and envy, because his once tiny Sapporo brewery is kicking the tradition out of hops by collaborating with exotic sneaker designer, Jhung Yuro, to make three limited edition sneakers. Also, Sapporo is collaborating with Crooks & Castles for T-shirts and Ciano Farmer for jeans – from bladder to attire, Sapporo does it big.