Nike’s Write The Headline

Nike Football has come up with another brilliant marketing scheme. Nike’s Write The Headline has taken over Johannesburg’s Southern Life Centre using interactive LED lights. The installation is approximately half the size of a soccer field and uses user submissions from Twitter, Facebook, QQ, and MxIt that can be seen from 2.5km away. This is a clever followup to Nike Football’s already popular Write The Future viral commercials.

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