To promote its brand, denim brand Naked & Famous Denim has crafted this spectacular stop-motion animated video that shows off just what goes into every pair of jeans. Each pair of jeans starts with Japanese silk worms, before it’s moved to the looms, then to Naked & Denim’s factories in Canada. Each step of the process is animated in this spectacular video, mostly faithfully, making for a pretty kick-ass video.
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