Look out for the Lacoste Book by Assouline, which celebrates the heritage of the iconic French label. Named after French tennis champion, RenÃ© Lacoste, the Lacoste brand has long been known for its comfortable and functionally chic aesthetic, and this book presents a full range of words and concepts synonymous with the storied brand: Heritage. Well-being. Cotton. Quality. Air. Lightness. Joie de vivre. Iconic. In short, it is an encyclopedia of casually elegant style. Available in a series of solid colorways — each with the iconic alligator logo on the cover — the Lacoste book will be released through Assouline later this month.