Huili – Project Reborn

huili front

Chinese heritage brand, Huili, best known in the 70s for their cornering of the market in ping-pong shoes, is experiencing a drastic rebirth thanks to AMG Labs, Beijing. AMG Labs have designed a limited edition run of Huili shoes, vintage sportswear, vinyl toys, magazine, postcards, and an artist crossover shoe exhibition to celebrate Huili’s heritage through the unique lens of Chinese design. Huili first made their mark in communist lands for releasing sneakers that dared to break the homogeneous mould.

Check out their interactive e-store, or their bilingual (mandarin/english) blog here.

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