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The shoe company New Balance, celebrated the release of the ‘1064 runner’, with a pillow-collaboration with The Killer Gerbil; the Singaporian graffiti artist. Together, they have produced a graphic-cushion displaying this gray-blue toned runner. And, best of all, it comes as a gift with every ‘1064 runner’ purchase at New Balance retailers. Clever marketing—the pillow is perfect for dozing off, after a run to burn off extra holiday pounds.

Source: Highsnobiety