Introducing adidas Originals A.039 spring / summer 2010 collection; a line that is dedicated to simplicity and steps away from adidas’ usual pre-occupation with branding. This collection is youthful, without appearing obnoxiously trendy, and is filled with streamlined classic silhouettes and color schemes that are both contemporary and approachable. Originals A.039 SS10 also showcases a fresh range of surprisingly wearable accessories, which are a tasteful compliment to the collection’s understated pieces. The advertorial shoot, styled by stylist-the-stars Cynthia Lawrence-John and shot by seasoned fashion photographer Joost Vanderbrug, is a joint effort alongside British fashion mag Volt and captures the best of the collection with a subtle sense of urban whimsy.
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