LaVie

LaVie

“U Love My Style” is one of LaVie’s signature tees and can be seen on the likes of internationally acclaimed emcees, such as Nas. Offered in shades of turquoise and lambskin the tee has helped the company blow up big time on the streetwear map. At the time, the New York collective was a fresh group of eight members. The brand is now older, wiser and about to drop their newest and largest collection of streetwear to date. Four members of LaVie’s team took a minute to chat with Format about their clothing, lifestyle, and why they feel that LaVie is here to stay.

“It’s a lifestyle that incorporates individual style, confidence and success. We feel that these three characteristics embody important things every person should have.”

Format: There are a lot of people involved in LaVie. How did you all link up?
Chris: It still boggles my mind how we (Fausto J. Montano, Danny Peguero, Angelica Peralta, Chris Hostos, Abiel “Sence” Ruiz, Enver Perez, Leo Peralta, and Annya Santana) met and built this company from the ground up. We have all come from different walks of life and most of us didn’t know each other prior to 2003. We all met through coincidence and being at the right place at the right time, honestly.

Format: You mention “The LaVie LifeStyle?” in most of your marketing materials. What is the LifeStyle, exactly?
Angie: It’s a lifestyle that incorporates individual style, confidence and success. We feel that these three characteristics embody important things every person should have.

Format: LaVie really started to blow up when celebrities like Nas started rocking your “U Love My Style” tee. What item from this season’s collection do you predict will be the next big thing?
Angie: Honestly, I think every piece will be a big thing in its own way. It’s a collection, but every piece has its own individual feel so it embraces many different types of attitudes and styles. Our cut and sew pieces are individually beautiful and speak their own story, as do our tees, which further stamp the need to send a strong message about the wearer.

Chris: Imagine, every garment will include at least some lambskin leather, embroidery, or a complex design. Some will have all three.

LaVie

Format: LaVie’s holiday season expands the line to include denim, cardigans, and some very well designed women’s items. During the initial planning, what were you hoping to achieve with this season?
Fausto: To show people we’re more than just another tee shirt line or a one hit wonder. The “U Love My Style” tee shirt was a hit. We didn’t want people who knew about us thinking, “Ok, they did one hot shirt, what next?” At the same time we didn’t want people that didn’t know about us to not give us our props because of that “one hit wonder” status. It’s a double-edged sword, but we knew we had to come out hard or not come out at all.

Format: Your denim has some interesting stuff happening in the crotch area. What was the inspiration for these adornments, and how has the response been to them so far?
Fausto: I actually got offered $250 to sell my jeans from people who’ve come up to me in the streets. People hit me up on the Internet throwing crazy prices at me to give them up. This happened to me so many times that we decided it was definitely a must to release the denims. The demand has been crazy. Now that I think about it – that might be the next big hit.

Angie: The women’s jeans also feature a crown with wings on the derriere area and they draw a lot of attention. I think it’s good to have a garment that works as a conversational piece.

Format: There are a lot of new streetwear brands out there. What does LaVie offer that other brands can’t?
Chris: I think the biggest difference of our brand from many others is the flexibility of our clothing. For instance, you’re going to be able to rock the cardigan to a Fortune 500 holiday party and then turn around and rock it to the sneakerhead party. You won’t need to go home and change.

Angie: I think we offer garments that are different in terms of cuts, designs, graphics, and colors. We try to take all these things and make a tasteful garment that appeals to a much broader generation.

LaVie

Format: What are your thoughts on the current state of streetwear?
Angie: I think streetwear is definitely shifting into a state of “mass awareness.” One of the biggest appeals of streetwear is that its roots formed by keeping garments underground, exclusive, and political. Consumers began to want to get their hands on these rare finds. Now every clothing line wants that exclusive, different look, and it’s no longer exclusive.

Format: What are some challenges that you’ve experienced as a young brand?
Fausto: Some people taking us seriously or questioning if we hang with the big boys. But after being in the FoSho FoShow tradeshow in Vegas, which included established brands like Lemar and Dauley, Crooks and Castles, and Rocksmith, to name a few, we became known. All these brands are very well known in the streetwear circle, so when buyers came to our table and bought from us too it felt like, “Yeah, we can hang we the bigger brands.” They saw that too, so that has definitely made a big difference.

Format: If you could pick two celebrities to represent your collection this season, one for the women’s side and one for the men’s side, who would they be?
Fausto: For the guys that’s hard, because LaVie is made up of guys who have different styles. So I say a mix between Lil’ Wayne and Kanye. Their swag, the high-end mixed with street, the flashiness, jewelry, diamonds, money, the “Fu%k that! U love my style attitude… feel me? For the girls I say Kid Sister. She’s going to be like a female Kanye I think.

Format: What new areas do you hope to see LaVie in five years?
Fausto: LaVie stores. With a full line of clothes and LaVie everything: LaVie ski, LaVie toys, LaVie kids, etc., and stuff that we’re not ready to talk about. You’ll just have to wait and see.

LaVie

Carmel Hagen

Latest posts by Carmel Hagen (see all)

51 comments

  1. wow. these guys got it together. I think they know what direction they want to take their clothing line. much respect to them…

    they sound like they got this thing in a bag… can’t wait to see their new collection.. mark my word I think they gonna be a great clothing line

    bk harlem…………..

  2. LaVie will be around for a very long time, their style is exactly what this new generation is about.

    “It’s a lifestyle that incorporates individual style, confidence and success. We feel that these three characteristics embody important things every person should have.”

    & thats, very true.

    Lots of props to the team, keep doing ya thing.

  3. Yo I love the STYLE!!!!

    I can’t wait to see more… Already got the streets talking..

    Keep it up…

  4. ANT (RHODE ISLAND) says:

    THE TEAM GOT IT EVERYTHING THEY GOT IS CRAZY HOT KEEP UP THE GOOD WORK TRUST WILL BE BUYING A LOT MORE

  5. KingsBridge says:

    Lavie’s on FIRE. Can’t wait for ’08 flavor. Lavie’s just like a strong left hook..u better see it coming or else you’ll get knocked out…

  6. La vie is definitely setting standards for many clothing line. Continue the hard work guys.

  7. The garments look very detailed, and it’s great to see a clothing line that caters to both women and men. I’m very excited to see what’s next.

  8. THIS IS A STEP UP IN CLOTHING SINCE POLO AND TOMMY TOOK A STEP DOWN.
    THIS IS A MORDERN EMPIRE OF CLOTHING WITH A TWIST OF HOOD AUTHENTICITY…
    THE BRAND HOOD ENOUGH FOR THE HOOD! CLASSY ENOUGH FOR THE UPPER CLASS, AND THAT’S HOTT!!! BECAUSE J.U SAID SO!
    HOLLA.

  9. Its amazing 2 me how much this group of talented people have come and grown. Im a close friend to LaVie and Ive seen them go through it all! Highs, Lows, Good and Bad and I love how regardless of what they seem to go through they always manage to overcome any obstacles and still remain a firm and strong group, full of life and ambition to continue 2 growing. I am very proud of them all and I want 2 wish them much luck and success!

  10. RIGGATONI RODRIQUEZ says:

    I HAVE A FEW PIECES FROM LAVIE AND HAVE SEEN QUITE A FEW PIECES FROM THEIR LINE…THESE GUYS ARE DEFINITELY NEXT LEVEL WITH THEIRS!

  11. i remember the first time i heared about this company when they came out with there polo shirt then the U LOVE MY STYLE CAME OUT AND IT WAS OVER lol

    i see big things for them

  12. The line is definitely hott.

    I’m looking forward to buyin a few items.

    Thats a good look.

    Keep up the good work.

  13. The first time i heard about Lavie it was from a family friend. She let me know that she Knew Chris which is a big influnece on myself as the whole Lavie team is.. what’s the most memorable thing about the team is the passion and drive they put into their collection which shows their creavtivity and ambition..that’s what’s makes it a Constant head banger to see someone walkin on the street with a Lavie garment on..

    then you get to laugh while other people break their necks..

    much love..

    Measy signing out..

  14. They say sky’s the limit and I believe Lavie has gone far and beyond that Limit.

    It feels good to wear such an authentic itema and have numerous of people compliment you or ask you “where, did you get that from” and you being able to say the brand and have people go home and google it ..the feelings great

    In other words is just craccccccccccckkkkkkkkk!!!!
    I support The Movement and I will always be a client
    Good Luck Guys !!

  15. This here line is off the chain, as a matter a fact it doesn’t even know where the chain presides. Street wear needs teams like these,
    Ya Copy.

  16. I love it…its gonna have a growing audience reaching higher than most of our crazy expectations. It has a fascinating view of the hidden places where art gets created and offers insight of the streetwear culture… Lavie is style, what more do you want!!
    best wishes *

  17. Not only is LaVie a lifestyle, but it’s also a movement….a movement that will revolutionize fashion in ways that even the masterminds of LaVie have yet to imagine.

    I look forward to witnessing the progression and evolution of LaVie throughout the many years of success I expect are in store for this team…

  18. Vega (Bronx) says:

    Very inspirational. I’ve been a huge supporter and customer of Lavie Clothing Co. I love wearing clothing that makes a statement and stays in peoples minds – that is the attention I get when I wear one of their garments. When I think of Lavie as a company I compare it to the Hip Hop game. We have those one hit wonders… that although they are hits they don’t stay around for too long (like those simple Tshirt lines). This company is far from that and i cant wait to see them out there with the “Big Dogs” like the “Jay Z’s” of the fashion world. Not only because they are a group of young adults but also “minorities” doing BIG things.

    Keep making me look good!

  19. LAVIE WAS INTRODUCED TO ME BY MY GIRL ERICA ( I SEE U MOMMA) I’M FEELIN IT VERY STYLISH . I GAVE YA MUCH RESPECT KEEP UP THE GOOD WORK . LAVIE STYLE GIVE ALL UP COMING URBAN DESIGNERS FAITH IN THIS COMPETITIVE INDUSTRY.

  20. paposaso aka alex long island says:

    Hey I have to say somthing realy important to the people that are realy taken the time to realy apriciate real art n also style.lavie n the entire organatation have taken there time to put a new style to the entire clouthing industry… Im realy glad that fausto n hes team put this together n I will now b more fresher then ever thanks guys…So for all of u guys n girls out there be the first to be a part of the new collection n get ur order up… Dont let me the only freshes n badess kid in ny n fallow wats hot 2008 n going….. Thanks lavie keep up the good work….

  21. Mizz Medrano says:

    It’s amazing how this line has grown from the polo’s and “U Love my Style” tee’s to these amazing garments that are on sale now…Lavie is the future and will continue making history!!

  22. I have to give much respect to the LAVIE team there doing a great job i have seen alot of people all over with there LAvie T’s on.. Fausto is a hard working man, and his clothing line is fabolous cant wait to see whats coming out for the summer collection cause i will be BUYING myself a couple of things. ;)

    keep up the good work..

  23. Great article..Lavie is the hottest buzz in fashion right now! it defines a stlye people admire and want to own.. the name..the team..the swag! a group of both male and female innovators that have a fresh trendsetting image. Congrats!

  24. Much respesct to LaVie they really know fashion and know how to take it to the next level. Mark my words they gonna TAKEOVER the fashion industry. I can’t wait for wat they got next coming outta their sleeves

  25. Chrissy (La Shorty) says:

    It’s refreshing to see something new and different… just when the streets were getting bland. I love the direction Lavie is headed. The graphics are funky fresh, the colors are courageous and the quality is top notch.

    No one hit wonders over here…. LaVie F’ing Rocks!

  26. LAVIE IS. SWAG BOOSTER, ATTENTION GRABBER AND YOU JUST FEEL UNIQUE WEARING LAVIE!! KEEP DOING IT, PEOPLE WITH CRAZY SWAGGER NEED CRAZY GEAR!!

  27. well guys u kno I can’t live witout lavie n I will always gift yahh support….keep up the good work and trust me ill b the 1 making comershows 4 yahh if yahh need me so u already kno…

  28. Good looks and luck even though it’s not needed to the future of LaVie!!!
    The article only missed out on one thing, how can us civilians get our hands on this CRRRRRRRRRRRAAAACK!!!

  29. I do not even know where to begin! LaVie Clothing Co. is a company that has embraced a different meaning behind innovation. Knowing Fausto a couple years before LaVie actually exploded & also as their model, I have been blessed to become great friends with everyone behind the label. Not only do they have an amazing clothing line but they’re even more amazing once you get to know them. I won’t say that LaVie is at its peek just because this is what we should EXPECT. What LaVie has brought to the table is beyond insane, BUT it is nevertheless a little taste for what is yet to come — what they have in store will absolutely blow your mind away.

    – I LOVE YOU GUYS!

  30. what can I say but Lavie clothing line is taking OVER =) lol the mens and womens line is great! I finally must say im soooooo happy to see a collection that is different and not the same “uniform” clothes. I LOVE IT

    LaVie GET WITH IT OR GET LOST

    LOVE YOU GUYS!!!
    ALWAYS HVE MY SUPPORT

  31. Anays Caceres-Martinez, PA says:

    As LaVie’s Accountant and close personal friend, I must congratulate this group of immense people. I’ve seen many businesses in the Fashion Industry rise and fall, but LaVie keeps going!. Their determination and affluence is unstoppable. They keep going only getting better and wiser at the game. Their chemistry within each other is admirable. Not many business partners can pull that off, at such a rate in life. When they come together, it is pure brilliance at work. I love how urban wear and classiness come together; it is exactly what the young generation of today needs for tomorrow at prep!!!!

    Love you guys….Nuff Said!!!

  32. clothing is fly, my boy put me on not to long ago and I’m hooked, can’t wait to see whats dropping this year…

  33. (LAVIE): You guys are great, finally somebody came out with a different style. I love it, you will have my support, KEEP IT UP!

  34. Not familiar with the site – matter of fact my cousin told me about it. The clothes are really original; diggin’ the style. Very unique and different from the other urban styles.

  35. YO YO YO THE LINE IS CRAZY MY NIGGA THE SKY THE LIMIT KEEP DOING UR THING “DANNY WAT UP” NIGGAS AIN’T FU*KING WITH YA SON. MY DAUGHTER IS THE BEST (ANGIE)…LOL KEEP THEM GIRLS FLY…ENVER…LOL THE MAN WHO GETS IT WHERE IT HAS TO BE AT…CHRIS…U JUST FLY LMAO….SENCES…THE COOL NERD KEEP DOING UR THING….AND 2 THE ASSISTANT MUAHZZZZZZ…FAUSTO UR TEAM IS CRAZY YA HAVE THE HOTTEST NEW LINE OUT… U KNOW WHY… CAUSE FRANK WHIT SAID SO…

    FAUSTO LOV U BRO LaVie does this clothes ish…

  36. COMPADRE YOU ARE DOING UR THING KEEP UP THE GOOD WORK…..LAVIE IS THE NEXT BIG THING….ITS 2 HOT 4 WORDS…..

  37. JAY aka (jay-diddy) says:

    I have to admit ive been a big fan of the line since day one from the polos to da sweaters & jeans……… its crazy how far you guys have come prooving time and time again that ya aint one hit wonders its that hunger and dedication thats going to keep ya alive. The line with the craziest BUZZZZZZZZZ on myspace keep doing YA THING!!!!!!!

    SHOUT OUT TO ALL THE DIRTBAGS…………..

  38. Its an incredible honor to have met most of the talent behind this amazing brand, and even more to know that they are still humble, after all, these guys are really going places… what the world has seen is only the beginning. Thank you LaVie for delivering such remarkable style in wonderfully put together garments.

  39. THANK YOU FORMAT MAGAZINE ..

    HARD WORK PAYS OFF… WE JUST GETTING STARTED

    WWWW.LAVIENY.COM

    WE DO BEEEEEEEEEEEEEESSSSSSSSSSSSSTTTTTTTTTTTTTTTT

    ENVER F. BABY

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