One of the most widely recognized designers using the tattoo influence in fashion today, Christian Audigierâ€™s innovation and style has led him to produce some of the hottest trends on the market. Constantly seeking new and exciting ventures, Audigier saw an overwhelming presence of tattoo culture on the streets of Los Angeles and immediately saw a place in the market for a line of clothing inspired by tattoo art. Audigierâ€™s vision lead him directly to famed tattoo artist Don Ed Hardy, the man he refers to as the â€œGodfather of Tattooâ€, and was granted the exclusive rights to work with his personal designs. Aside from the Ed Hardy brand, which he has single handedly tuned into a household name, Audigier also has his signature Christian Audigier collection, SMET, and Crystal Rock brands to add to his list of accomplishments.
â€œIt has been such an adventure to be able to use such great artwork and create a culture of fashion that even the most respected brands in the industry have emulated.â€
Format: Please introduce yourself to our readers. Â
Christian Audigier: Hello, my name is Christian Audigier.Â I am the famed fashion designer of Ed Hardy, Christian Audigier, SMET and Crystal Rock. I love my life and I love what I do.Â Â
Format: You were born and raised in Avignon, France. Why did you decide to make the move to the United States? Â
Christian Audigier: Ever since I was a little boy, I wanted to come to America and be a fashion designer. I love the Rock’n’Roll lifestyle.
Format: When did you realize your love of fashion? Â
Christian Audigier: When I was a young boy, I was passionate about Rock’n’Roll music and style, especially the Rolling Stones. I was probably about 13 years old when I realized that fashion and being a rock star were in my future.
Format: It has been said that your sense of style is very distinctive. You have even been coined the â€œKing of Jeansâ€. How would you describe your personal style and how does it influence your designs?
Christian Audigier: Well, just recently Michael Jackson coined me the “King of Fashion” at my 50th Birthday Party, so I think we should listen to the â€œKing of Popâ€ on that one. I really do stay current on pop culture and all the innovative ways I can give people what they want in comfort and style.
â€œI met Don and immediately thought his designs were so unique and expressive. I instantly thought that if I put them on clothing that people would be able to relate to the clothing and find the individuality in it as well.â€
Format: When you were working with Von Dutch, were you taken by surprise by the trucker hat phenomenon that you helped to create? Why do you think these hats became such a huge success? Â
Christian Audigier: I knew when famous celebrities like Britney Spears came in and loved the hats that they would be a huge success. From there I just made sure that all the top celebrities had Von Dutch trucker hats. It became a movement and the trucker hat is still in high demand in both my Ed Hardy and Christian Audigier lines.
Format: How did you come up with the concept of combining tattoo art with fashion? Â
Christian Audigier: I met Don and immediately thought his designs were so unique and expressive.Â I instantly thought that if I put them on clothing that people would be able to relate to the clothing and find the individuality in it as well.
Format: Tell us about your experience of collaborating with the â€œGodfather of Tattooâ€, Don Ed Hardy.
Christian Audigier: It has been such an adventure to be able to use such great artwork and create a culture of fashion that even the most respected brands in the industry have emulated. Now it is a common practice to have a â€œTattoo Collectionâ€; Gucci, D&G, and Coach just to name a few have followed in the Ed Hardy footsteps.
Format: How many tattoos do you have and have you ever been tattooed by Hardy himself? Christian Audigier: I canâ€™t give you all my secrets, but letâ€™s just say I have a lucky number of tattoos. My most precious is my daughters name on my back.
Format: You created the brand Crystal Rock with your daughter. How has it been working with her and seeing her follow in your footsteps? Â
Christian Audigier: My daughter is amazing. Â I have always been inspired by her. Crystal has such a bright future. She is a great student and spends so much time with the family. The fact that a 16 year old has time toÂ design a clothing line on top of it all makes me so proud.
â€œIt is such an honor that the top entertainers in the industry appreciate my designs enough to wear them all the time. It really confirms that all of my efforts to create fashion for all people are being accomplished.â€
Format: Artists like Katy Perry, P. Diddy, Nas, and Kanye West have been seen wearing your designs. How does it feel to be recognized by these types of individuals?
Christian Audigier: It is such an honor that the top entertainers in the industry appreciate my designs enough to wear them all the time. It really confirms that all of my efforts to create fashion for all types of people are being accomplished.
Format: You have accomplished so much already. Whatâ€™s next for you?
Christian Audigier: This is only the beginning. My fashion is always evolving and so am I as a designer. I feel that I have touched so many with my brands and only want to continue creating new styles that make people want to always be a part of the â€œEd Hardy and Christian Audigierâ€ lifestyle. I do have many interests also; interior decorating, building new businesses, traveling, and enjoying life allow me to broaden my horizons when it comes to the future. I canâ€™t give away all my secrets, but just know that Christian Audigier will always be on the cutting edge of fashion and building great brands.