Video: The Generic Man for Comme des Garcons SHIRT

For the launch of the spring 2013 footwear collaboration between The Generic Man and Comme des Garçons SHIRT, GNRC Design enlisted Ways & Means director, Felipe Lima to head down to Brazil and capture movements of his young brothers donning the collection as they explore the city, by day and night. Over the course of a week, he filmed Rodrigo and Marcelo on the streets of Rio and in the jungle of Paraná. This story of brotherhood and indulgence takes us from walking Roberto Burle-Marx’s iconic ‘calçadão’ of Copacabana to approaching the singularly powerful Iguazu Falls.

Erik R. Adler

Erik R. Adler

Editorial Director
Erik Adler is the Editorial Director for GroundWave Media Group. He's what you might call 'Man Pretty'
Erik R. Adler
Erik R. Adler

Latest posts by Erik R. Adler (see all)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>